The AdTech Therapy™ Podcast
Just what the doctor ordered — for publishers, vendors, and anyone trying to make sense of the systems, incentives, and personalities that power digital media.
Hosted by longtime industry insiders Scott Messer and Jana Meron, the show digs into the real stories behind ad tech ailments — including the breakthroughs, the blind spots, and the moments when everything fell apart.
Each call-in episode explores problems across the ad tech ecosystem. We help listeners think about real-life problems using our TAPS framework for diagnosing and treating companies.
Some guests focus on one or two sources of ailment; others touch on all four. But every conversation sheds light on how teams and stacks actually get strained.
“Here’s the rule: no guest gets through the show without admitting where they messed up.”
— Scott Messer & Jana Meron, Co-Hosts
The TAPS Framework
Technologies
The platforms, tools, and infrastructure shaping (or breaking) your ad stack.
Attitudes
The mindsets and cultural norms that accelerate — or block — progress.
People
The teams, incentives, and org dynamics behind every success and failure.
Systems
The workflows, reporting, and processes that hold everything together (or apart).
Latest Episode
AdTech Therapy™ Teaser Intro
We're just getting warmed up here. Get ready for you first session.
Visit us at https://www.adtechtherapy.com/patient-portal to submit your questions into the Patient Portal.
Got a burning AdTech question? Submit it for the show.
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