The AdTech Therapy™ Practitioners

Scott is a seasoned sell-side operator who's seen every kind of ad tech dysfunction, including legacy systems, outdated stacks, team paralysis, and chronic underperformance. That's because he's worked across nearly every layer of digital media, from ad ops and monetization to SEO, content strategy, and general management (including corporate strategy and M&A). If your stack's showing symptoms, chances are he's treated them before.

Scott started out in the creative worlds of writing and film, which seeded a lifelong passion for the publishers and people behind great storytelling. That creator-first mindset still shapes his work today — whether he's rebuilding systems or clearing revenue blockers across publishing, retail media, or ad tech.

Long before the AI hype era, Scott was on the front lines of programmatic triage. Prior to launching AdTech Therapy, he served as SVP of Media at Leaf Group, leading monetization, SEO, content ops, and product across 40+ sites. He drove the shift from direct to programmatic, rebuilt ad stacks, and led major organizational overhauls — giving him rare insight into both the anatomy and psychology of digital media businesses.

For Scott, AdTech Therapy isn't a convenient metaphor. He's seen first-hand how teams normalize pain and build around dysfunction, which is why he sees education as central to the job: staying sharp by tracking real shifts, filtering out hype, and translating complexity into action — all so his clients don't have to. With him, there's no lip service or gimmicks, just diagnosis, prescription, and ad tech wellness.